When you’re running a business, you have a long checklist of items you need to complete. Having an online presence is crucial to reach as many people that will turn into loyal customers. That’s why you want to not only have a website with information about your company, but update it regularly.
One way to keep your website updated regularly is to outsource help from freelancers. They make sure you have content that’s engaging and informative. But, not all content writers are created equal.
If you think hiring a freelancer for a low price is a great deal, think again. Freelancer services such as Odesk, Fiverr, and Freelancer offer lots of people who will write content for you, but you have to weed through hundreds of interested freelancers. There are some freelancers on these sites with great results, but if they’re not available, you’re screwed.
So you get a cheap writer, who turns in crappy work, and you’re frustrated. You then spend more money to find another cheap freelancer, and you still get the same cheap result. Why? Here are three reasons why hiring a cheap writer isn’t all that great.
1. English is not their native language.
You see a freelancer willing to write a 500-word article for five bucks, and you are feeling like “what a great deal!” Most of these freelancer writers have a native language that’s not English, and grammar and punctuation can get lost in the copy, making it look sloppy. If you feel like proofreading copy for fun, then be my guest and look it over. But, it’s not fun.
When I was an assistant editor for a website, I had to constantly send articles back to writers who didn’t speak English well. So their copy had many grammatical errors because they had not learned the style of English punctuation and grammar yet. So, it’s best to find someone who speaks and reads English proficiently.
2. Their skill sets are limited.
Getting through a copy with lots of errors is a tough task. But, having the right skills to writing copy for a client is important. If you want copy that’s funny, you might get something bland and monotone. Or someone who thinks adding any slang, jargon, or cliches that make you look cool, when you need a blog post on the difference of an eBook and a paperback. They might also add unnecessary words to get to a word count, and you’re left with half the copy useless.
When you hire someone to write copy from a technical report to an infographic on puppies, they need to do their research thoroughly and know when to write in a serious tone or be light and playful with no need of “fluff.”
3. You get what you paid for.
Sorry, someone writing 500 words for $5 will not give you great quality work. You will get sloppy work and poor grammar, or worse, they will copy and paste something from another website and say they wrote it. Do you want someone calling you accusing you of plagiarism? Your reputation will be shot. All for $5.
Find someone who is willing to research to take a topic and put a new perspective on it, and make sure it is not copied from somewhere else. Copyscape is a great tool to make sure someone didn’t just switch words around in every sentence and called it new.
Do you have time to find top copywriters on these sites? There are a few good ones, but it takes time to get to them. Spending more money on a copywriter means you’re going to get someone who is devoted to delivering great copy and also learning in their spare time to become a better writer. You save time and your insanity by stepping away from these sites.
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